Affiliate Marketing

What is Online Affiliate Marketing?



Affiliate: An individual who contracts with a merchant in order to help sell that merchant’s product.
The product may be anything someone will pay for, whether tangible (such as clothing), virtual (such as electronic books or downloadable software), or information (such as expert advice). 
Associate: Another word for an affiliate. Merchant: An individual or business who has a product and, in this case, uses affiliate programs to sell this product. Usually, the merchant takes all responsibility for recording leads and orders, and for storing and delivering the product to the customer.
Power Affiliate: A term used to loosely define a successful affiliate. Often, people have a monetary figure in their heads (usually less than what they are making themselves) to determine "power affiliate" status. Power is relative and can be equated in terms of revenue, influence, and good will.
Testimonial: A written statement of support, preferably from a respected individual or company. Use of testimonials in advertising can greatly enhance sales.
Traffic: The number of times your webpage is visited. This may be from several "unique" visitors, or from a few loyal fans.


Online affiliate marketing
An online affiliate program is a contractual agreement you make with a merchant to acquire targeted traffic, generate a sales lead, or sell a product. This product may be physical (such as books), virtual (such as electronic books or downloadable software), or information (such as expert advice).
Online affiliate marketing began as a natural outgrowth of the popularity of "linking" to other sites. Webmasters would incorporate electronic links into their site, which would take the reader directly to a point of interest. Merchants then saw the potential to reach more customers and began to offer incentives, usually money, in order to encourage webmasters to link to the merchant’s site. Online affiliate programs began in the mid-1990’s and are currently a popular way to earn money online. In fact, research shows that affiliate marketing is the most cost-effective way to generate online sales. Please see the following sites for general information and education about affiliates:

AffiliateHelp.com
www.AffiliateHelp.com

ReveNews
www.ReveNews.com  

AffiliateAdvisor.com
www.AffiliateAdvisor.com

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